Founders / Jeff Lawrence
Jeff Lawrence
Jeff Lawrence is the former founder and CEO of Granify, an enterprise SaaS AI company based in Edmonton. Granify is listed in the portfolios of BDC IT Venture Fund and Inovia Capital. Granify was acquired by Bazaarvoice in December 2023.
Formerly Founder/CEO of Granify.
Granify
Machine-learning e-commerce contextualization that identifies shoppers about to leave and changes their behaviour in-session.
- Former role
- Founder/CEO
- HQ
- Edmonton, AB
- Founded
- 2011
- Status
- Acquired by Bazaarvoice
- Website
- granify.com
Investors: BDC IT Venture Fund, Inovia Capital
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Data as of November 10, 2026.