Founders / Jeremy Pee
Jeremy Pee
Jeremy Pee is the co-founder and CEO of Thri5, an enterprise SaaS AI company based in Toronto. Jeremy Pee co-founded Thri5 with Herman Paek. Thri5 raised a US$5.4M seed round in September 2026 led by Whitecap Venture Partners and Mistral Venture Partners. The Canadian AI Newsletter last covered Thri5 in September 2026.
Jeremy Pee is co-founder and CEO of Thri5, whose AI platform tracks retailers' sales, margin, inventory and availability, flags problems and assigns follow-up actions to staff. Pee was previously Chief Digital and Technology Officer at Marks & Spencer and, before that, a senior vice president at Loblaw Digital, where Pee worked with Thri5 co-founder Herman Paek. Pee holds an MBA from Harvard Business School and an engineering degree from the University of Waterloo, and is a board director at Matalan.
Co-founder/CEO of Thri5.
Thri5
AI-native execution layer that turns retail data into daily actions for store, warehouse and head-office staff and tracks completion.
- Role
- Co-founder/CEO
- HQ
- Toronto, ON
- Founded
- 2024
- Status
- Active
- Disclosed raised
- US$5.4M
- Latest round
- Seed, Sep 21, 2026
- Website
- thri5.com
Co-founders: Herman Paek
Investors: Whitecap Venture Partners, Mistral Venture Partners, MaRS Investment Accelerator Fund, N49P, Amar Varma, Farhan Thawar, Inovia Capital
In the newsletter
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Data as of November 10, 2026.